Celebrate the Annual Sunrise Sale & Discover the St. Pete Store & Visitor Center
Sunrise Sale History
The annual Sunrise Sale, a beloved tradition in St. Petersburg, has been lighting up the summer mornings since 1973. Launched by the Downtown Business Association to support local brick-and-mortar businesses during the slower summer months, this event has become a staple in the community's calendar.
The Origins of the Sunrise Sale
The idea behind the Sunrise Sale was simple: to boost business revenue during the quiet summer period. The event kicks off at precisely 6:43 AM, a nod to the time of the very first sale. Over the years, it has earned the nickname "St. Petersburg's Largest Pajama Party." Locals and visitors alike are encouraged to roll out of bed, curlers and all, to snag fantastic deals. Some businesses even offer special discounts or gifts to those who arrive in their pajamas.
Celebrating 50 Years
Recently, the Sunrise Sale celebrated its 50th anniversary, marking half a century of early morning shopping fun. Participating businesses, members of the Downtown Business Association, are easy to spot, adorned with yellow flags and bright balloons.
The event isn't just about shopping—it's a festive occasion featuring fun, food, cake, and sometimes even early-morning mimosas. Shoppers dart from store to store, enjoying the lively atmosphere and the camaraderie of fellow early risers.
Spotlight on the St. Pete Store & Visitor Center
The St. Pete Store & Visitor Center is a proud participant in the Sunrise Sale every year. Shelli Herman, St. Pete Store & Visitor Center Manager, a familiar face at the store, greets shoppers with a smile and her signature curlers. Not only is Shelli a fixture at the Sunrise Sale, but she also serves on the board of the Downtown Business Association, helping to shape this fantastic event.
The impact of the Sunrise Sale on the local business community is substantial. It's a crucial boost for brick-and-mortar stores, drawing crowds from near and far. People even fly in specifically for this event, eager to partake in the fun and score some amazing deals.
Plan Ahead for the Next Sunrise Sale
The Sunrise Sale always takes place on the third Thursday in July, so mark your calendars and plan ahead to ensure you don't miss out on this shopping extravaganza. Whether you're a local or planning a visit to St. Petersburg, this is an event you won't want to miss.
Discover More
For more information about the Downtown Business Association, visit their website at DBA St. Pete. And don't forget to check out the St. Pete Store & Visitor Center, where you can browse and purchase unique items online or in-store. New items are added daily, so keep coming back to see what's new.
Celebrate the spirit of community and the joy of shopping at the next Sunrise Sale, and support the wonderful businesses that make St. Petersburg such a vibrant place to live and visit.
